Email to record label

Album cover analysis of artists similar to ours

 Foxes- Glorious
-This album was released in 2014, and was the artists second album.
-Foxes is an organic artist and writes her own music about her own emotions, feelings and thoughts.
-Her music falls under the alternative pop genre.
-From the album cover, we can see she is an organic artist due to how simple yet effective it is with a plain pink background (which is aimed at her young female audience) and the simplicity and understated outfit.
-Although the background may be a pinky shade, this doesn't mean that she is solely aiming her music at girls, this is because of what she's wearing enhances and invites the male gaze with wearing a low cut crop top, meaning this album is also targeted at men.
-As well as this, the title is very subtle with just bold white writing on a millennial pink background, highlighting the artists innocence due to the paleness and purity of the colour scheme.
-Her outfit is different to the way synthetic artists dress as it is just regular clothing, nothing out going.

Lana Del Rey- Born To Die
-This album was released in 2012, and too was her second album.
-Lana Del Rey is an organic artist who is an alternative pop singer/songwriter.
-Her album is quite understated with a picture of her taken outside, with just her name and the album title.
-The colour scheme is very neutral, with it mainly being white and a pale blue sky. This shows how album isn't specifically aimed at anyone as she has a very broad and wide target audience due to her maturity and deep meaningful music.
-There is no male gaze in this album cover, due to her being modestly dressed in a simple shirt with all buttons done up, showing she can't and won't be a singer who is objectified in order to sell music.

Dua Lipa- DUA LIPA
-This is Dua's first break through album and was released early 2017.
-Dua is a singer in the pop genre, however some of her songs would be considered to be slightly more alternative.
-This album cover is quite basic yet effective, being that the title of this album is also her name.
-The writing is very understated with just white outlined writing, and the back ground is a gradient of a pale pink/violet shading into a blue/indigo. 
-Dua herself is clearly posing for this album cover similarly to foxes, but not like Lana Del Rey.
-Her style in this is very edgy and almost rock-like with her leather jacket and slicked back hair .
-She too is going for quite a natural look which is quite simplistic, which is very common with artists in this genre of music.

Loop- Call Me Loop
-Loop is a very new artist, who isn't as well known as the other artists i've mentioned.
-Her first album Call Me Loop was released late 2016 and mainly gigs in live music venues or is an opening act.
-Loop is an organic artist like Eleanor and many other artists in this genre.
-She, like our star Eleanor and all the other artists that i've mentioned is an artist in the alternative pop genre.
-Her album cover like most in this genre are very basic and simple.
-Loop's album cover simply has the album title written on a banner on the front, with a photo os her behind it.
-She like Dua is going for a slightly edgier look in this, as she wears a sprayed leather jacket, with perfectly groomed hair.
-This reinforces the alternative genre she's in due to the album being a photo of her, showing she's the one in charge of her image, music and career.

Explanation of our narrative

Psychographic profile of our target audience

I created a Facebook profile for an example of our target audience, to show who we're aiming our music video and artist at. The 15-25 year old mark is probably where we want our artist to sit as we believe this age group can relate the most to her. As well as this, people in this age group listen to this genre of music the most and it is most enjoyed and followed by them
We've created a psychographic profile of our ideal target audience by making a Facebook profile and have profiled them to like the following:
We feel that our fans will be predominantly female aged 15-25 in the AB1 demographic, and therefore they are likely to be in college or in employment, taking their first steps into a managerial role.
They are also likely to have disposable income, and therefore likely to spend it on merch, and going to gigs, which is why we will feature this on our website.
We feel that our fans will also be shopping in Topshop, ASOS, Pretty Little Thing.
Their music taste will be popular but slightly left field pop, showing they aren't buying into solely synthetic pop stars.
They will be subscribing onto various online platforms such as Netflix, Spotify and Youtube, but will probably avoid  Soundcloud, which is why we have created links on our website to Spotify.
Our ideal target audience will go to the cinema once a month, to see the latest tent-pole film, but probably unlikely to engage in more alternative independent cinema's unless it goes to the multiplex. They might occasionally go and watch the theatre, and probably will see Hamilton and Harry Potter.

Performance element of our music video

Music videos similar to ours

Our star's image