
I created a Facebook profile for an example of our target audience, to show who we're aiming our music video and artist at. The 15-25 year old mark is probably where we want our artist to sit as we believe this age group can relate the most to her. As well as this, people in this age group listen to this genre of music the most and it is most enjoyed and followed by them
We've created a psychographic profile of our ideal target audience by making a Facebook profile and have profiled them to like the following:
We feel that our fans will be predominantly female aged 15-25 in the AB1 demographic, and therefore they are likely to be in college or in employment, taking their first steps into a managerial role.
They are also likely to have disposable income, and therefore likely to spend it on merch, and going to gigs, which is why we will feature this on our website.
We feel that our fans will also be shopping in Topshop, ASOS, Pretty Little Thing.
Their music taste will be popular but slightly left field pop, showing they aren't buying into solely synthetic pop stars.
They will be subscribing onto various online platforms such as Netflix, Spotify and Youtube, but will probably avoid Soundcloud, which is why we have created links on our website to Spotify.
Our ideal target audience will go to the cinema once a month, to see the latest tent-pole film, but probably unlikely to engage in more alternative independent cinema's unless it goes to the multiplex. They might occasionally go and watch the theatre, and probably will see Hamilton and Harry Potter.
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