The future is with the crowd in the cloud
In the 21st century, it is vital for artists to connect directly with their fans, build a following on social media, and it is no longer the sole domain of record companies to market artists and help build their following. Artists now need to connect with fans via social media platforms such as Instagram, Snapchat, Facebook, Twitter etc. This helps new artists as it now as much about building your profile as it is building your music. As Mike Masnick states, you need to connect with fans to give them a reason to pay.
We have done this by creating various social media pages such as on Instagram, Facebook, Twitter, Snapchat etc. We also launched her music on different streaming services such as Spotify and Apple Music.
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