By making Eleanor a Spotify page, it allows her fans to easily follow her new music and latest releases. As well as this, they are able to access any of Eleanor's published music on their phone to listen to whenever, By Eleanor being on Spotify, it can spread her audience globally to the 100 million Spotify users world wide. Further to this, Eleanor's main target audience are users of Spotify for it being one of the biggest streaming services. This way as well as gaining a new audience, she can maintain her targeted one too. I created this Spotify page for Eleanor as a portfolio for her to present her music. As our target audience are mainly female and more likely to be on Spotify, we felt that this was the best way to target our audience.
As Gerd Leon Hard states, the future is with the crowd in the cloud. And therefore, artists can bypass record companies to go directly to their target audience by using streaming services. For using a marketing company we can pay them to get our artist on to Spotify and on a playlist, because our target audience is likely to be listening to this to discover new music.
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