Website Analysis

Drafting the website

When considering the design and layout for the website for our band, there were a few things we had to take into consideration. First we had to decide where and how we would make this website, in terms of whether we'd use a program or an online web designer. We narrowed our choice down to the two creation sites weebly.com and wix.com. We chose these two as our media teacher highly recommend them, as well as members within our group having previous experience. It seems most likely that wix will be the design site used as this is the preferred choice of the two members who will be designing the website. Aerin and I feel most comfortable with six and so this is where the website will be made.

In terms of the colour scheme, our initial idea is to use a colour scheme that features the colours of greys, blacks and possibly a white or black colour for the font, we chose these colours to correlate with the main element behind our song, due to the fact that similar artists have the same colour schemes with the same target audience as ours. As well as sounding futuristic. The reason for these colours is that they complement each other well. We have also toyed around with the idea of using black or white font, or using a combination of both. We have taken inspiration for the colour schemes from websites of artists such as; Lana Del Rey.

These websites also contain similar fonts to what we wish to use. We have drafted several ideas for fonts, however some look indie and alternative which doesn't match the genre of our artist. Some of the fonts we have drafted include "Times New Roman", "Crime Times Six", "Alien Encounter", "Avatar Bold", "Bobcat", "Farray", "Avenir", "Manorly", "Anton", "SWTOR Trajan", "Chinyen".

Theorists that apply to my music video

Eleanor on Spotify

By making Eleanor a Spotify page, it allows her fans to easily follow her new music and latest releases. As well as this, they are able to access any of Eleanor's published music on their phone to listen to whenever, By Eleanor being on Spotify, it can spread her audience globally to the 100 million Spotify users world wide. Further to this, Eleanor's main target audience are users of Spotify for it being one of the biggest streaming services. This way as well as gaining a new audience, she can maintain her targeted one too. I created this Spotify page for Eleanor as a portfolio for her to present her music. As our target audience are mainly female and more likely to be on Spotify, we felt that this was the best way to target our audience.
As Gerd Leon Hard states, the future is with the crowd in the cloud. And therefore, artists can bypass record companies to go directly to their target audience by using streaming services. For using a marketing company we can pay them to get our artist on to Spotify and on a playlist, because our target audience is likely to be listening to this to discover new music.

Email to record label

Album cover analysis of artists similar to ours

 Foxes- Glorious
-This album was released in 2014, and was the artists second album.
-Foxes is an organic artist and writes her own music about her own emotions, feelings and thoughts.
-Her music falls under the alternative pop genre.
-From the album cover, we can see she is an organic artist due to how simple yet effective it is with a plain pink background (which is aimed at her young female audience) and the simplicity and understated outfit.
-Although the background may be a pinky shade, this doesn't mean that she is solely aiming her music at girls, this is because of what she's wearing enhances and invites the male gaze with wearing a low cut crop top, meaning this album is also targeted at men.
-As well as this, the title is very subtle with just bold white writing on a millennial pink background, highlighting the artists innocence due to the paleness and purity of the colour scheme.
-Her outfit is different to the way synthetic artists dress as it is just regular clothing, nothing out going.

Lana Del Rey- Born To Die
-This album was released in 2012, and too was her second album.
-Lana Del Rey is an organic artist who is an alternative pop singer/songwriter.
-Her album is quite understated with a picture of her taken outside, with just her name and the album title.
-The colour scheme is very neutral, with it mainly being white and a pale blue sky. This shows how album isn't specifically aimed at anyone as she has a very broad and wide target audience due to her maturity and deep meaningful music.
-There is no male gaze in this album cover, due to her being modestly dressed in a simple shirt with all buttons done up, showing she can't and won't be a singer who is objectified in order to sell music.

Dua Lipa- DUA LIPA
-This is Dua's first break through album and was released early 2017.
-Dua is a singer in the pop genre, however some of her songs would be considered to be slightly more alternative.
-This album cover is quite basic yet effective, being that the title of this album is also her name.
-The writing is very understated with just white outlined writing, and the back ground is a gradient of a pale pink/violet shading into a blue/indigo. 
-Dua herself is clearly posing for this album cover similarly to foxes, but not like Lana Del Rey.
-Her style in this is very edgy and almost rock-like with her leather jacket and slicked back hair .
-She too is going for quite a natural look which is quite simplistic, which is very common with artists in this genre of music.

Loop- Call Me Loop
-Loop is a very new artist, who isn't as well known as the other artists i've mentioned.
-Her first album Call Me Loop was released late 2016 and mainly gigs in live music venues or is an opening act.
-Loop is an organic artist like Eleanor and many other artists in this genre.
-She, like our star Eleanor and all the other artists that i've mentioned is an artist in the alternative pop genre.
-Her album cover like most in this genre are very basic and simple.
-Loop's album cover simply has the album title written on a banner on the front, with a photo os her behind it.
-She like Dua is going for a slightly edgier look in this, as she wears a sprayed leather jacket, with perfectly groomed hair.
-This reinforces the alternative genre she's in due to the album being a photo of her, showing she's the one in charge of her image, music and career.

Explanation of our narrative